Marketing Strategy & Plans
A clear plan makes it easier to decide where your marketing time and budget should go.
If you’ve got plenty of ideas but no clear direction, I can help you step back, work out your priorities and turn them into a practical marketing plan. I support business owners who need a starting point and marketing teams who want an experienced pair of hands to help shape what comes next.
Your marketing plan
What I can help with
Understand your business
Clarifying your business objectives and marketing priorities.
Understanding your audience and what matters to them.
Set your priorities
Reviewing your current activity and identifying gaps.
Planning activity around the time, budget and people available.
Plan the activity
Developing practical marketing plans and campaign ideas.
Choosing useful measures so you can review progress.
A plan you can actually put to work
Your marketing plan should help you make decisions, rather than leave you with another document to file away. I keep the focus on what you want to achieve, what needs doing and what is realistic for your business.
You might need a plan for the months ahead, direction for a particular campaign or help bringing existing ideas into a workable schedule. We’ll agree the scope around the decisions you need to make.
- 01Objectives
- 02Audience
- 03Priorities
- 04Action
- 05Review
Need a clearer direction?
I can help with a specific planning project or provide ongoing support to keep activity moving. If you need help putting the plan into practice too, we can discuss that as part of the work.
Tell me what you’re trying to achieve and where you’re getting stuck. We can work out what kind of planning support would help.