Social Media & Content
Keep your business visible with content that has something useful to say.
Finding time to plan, write and publish content can be difficult when you’re also running a business or managing a busy marketing workload. I help turn your ideas, experience and news into content that sounds like you and supports your wider marketing.
Content with a purpose
Useful ideas. Your voice.
A consistent presence.
What I can help with
Give your content direction
Planning themes and content calendars around your services, audience and business priorities.
Making use of the stories, questions and knowledge already within your business, so you’re not starting from scratch each time.
Create and keep it moving
Writing posts and creating content around your services, people, news and campaigns.
Adapting existing blogs, case studies and other material into fresh social content, with a clear process for your input and approval.
Review what connects
Supporting publishing and ongoing activity within the scope we agree.
Looking at what people respond to and using those insights to shape the next round of content.
The right channels for your business
From LinkedIn, Facebook and Instagram to YouTube and other channels, there are plenty of ways to share your knowledge, show your work and help people get to know your business. The key is choosing the channels that suit your audience and goals. You don’t need to be active everywhere.
I start with the audience you want to reach, what you want to say and the content you can realistically sustain. We can then decide which channels deserve your attention and where I can provide support.
For video or other content that needs specialist skills, we can discuss the right input and agree who is doing what. Channel selection, content formats and publishing responsibilities are agreed at the start.
Make your content work together
Not every post needs to sell something. Answering a useful question, explaining how a service works or sharing a client story can help people understand your business and decide whether you’re right for them.
Your website, blogs, case studies, social posts and paid campaigns can support each other. I can help turn longer pieces into shorter posts and give people a useful next step, rather than treating each channel as a separate job.
Need a hand keeping your content moving?
Whether you need regular support, content for a particular campaign or extra resource during a busy period, we can agree a level of help that fits your business.
Tell me which channels you use, what needs attention and how much you want to stay involved. We can work out a manageable starting point.